A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. Firms that rely on sweepstakes for attracting customers, such as Publishers Clearing House and Reader's Digest , have also found that the more involved the entry process, the more entrants.
SA also has sweepstakes expiring in the next 14 days.